Specialists in plastic balls and containers
Ballkit is part of the company MT Deco based in north-central France since 2005 and owner of an ecommerce website since 2009. They specialise in making and selling plastic balls and shapes for crafts, decorations and food presentation. All of their products are made in Europe with recyclable plastic. These baubles make unique decorations and as they are made in two halves they’re optimised for storage and reduced shipping fees.
The Key to Their Success
Five years ago Jean-Philippe Thoër decided to entrust Actinic to create and host his ecommerce website. Today his business in France has promising projections, and, to his great satisfaction, his international presence has also been successful.
“The work we did with the Actinic team provided us with a quality site design adapted to our business and the image we wanted to communicate. Now we can highlight very attractive images and use them to draw visitors.
We are able to update our site ourselves with the “drag and drop” feature. For example, the Actinic platform enables us to create an optimised vertical menu with categories and subcategories in all languages in just a few clicks. In addition to saving time and money, this makes the navigation of our site more user-friendly, which is something our visitors appreciate. This explains, among other things, why our conversion rate is close to 4.5%, or twice as high as the average ecommerce site!
While today we manage and update our website independently, it’s reassuring to know that we can count on the Actinic experts to help us constantly improve.
With Actinic’s analytics tools we are able to quickly measure our sales performance and take action if necessary. These statistics enable us to constantly consider new trends, test them and analyse them. Thanks to this feature we were able to quickly notice that one of our products made up a significant portion of our sales and we immediately decided to offer the same product in different colours.
We recently created our Facebook page and using the Actinic Social Store app we were able to publish our entire product catalogue. We also use Twitter and our blog to share customer reviews, new arrivals and sales. This way we’re able to stay in constant contact with our customers and followers. With this strategy traffic to our site increased by 30% in a year, with over 750,000 page views in 2013.
Taking stock of our business’ potential we realised that exporting was a promising opportunity that could lead to success. It turned out to be a winning bet as our international turnover made up 25% of our overall sales last Christmas, up 30% from the previous year.
Thanks to the Actinic solution and their custom individual training sessions we were able to quickly to get a handle on the platform and work on our organic SEO. Our keywords and website have been translated into 6 languages; English, French, Spanish, German, Italian and Dutch.”
…for expanding internationally :
- Our site was set up in 6 languages very quickly. The Actinic ecommerce solution really offers the option of having multiple shops, and activating foreign domain names, payment solutions and shipping options is also fast and easy. This proactive approach enabled us to make our first international sales in just a few weeks.
- Actinic adapts to all different skill levels and is there for you during your first steps all the way through to becoming a seasoned ecommerce professional.
- Expert support is there for you month after month. Shortly after signing up with Actinic we benefited from distance training with their support team, which allowed us to quickly get a handle on the platform and continue to optimise and adapt our site according to market changes.
- Traffic and sales coming from international sources are collected in an advanced statistics table which enables us to easily calculate the profitability of each country. This is a very effective tool for adapting our international sales strategy and increasing our overall turnover.
Thanks to Actinic our business is growing and we’re able to implement all of our ecommerce projects while minimising risk and maximising our chances of success.