Canonical URL

 What is a canonical URL?

The canonical URL is the official version of your page (url reference).

It allows you to tell the Internet Search Engine robots to look for the url that you want indexed.

For example, one item card can be accessed from several URLS.

Here an example of a classical item card URL:
http://www.oxashop.com/PBSCProduct.asp?ItmID=2748827

It’s possible to create a rewritten URL for the same item card:
http://www.oxashop.co.uk/riva-super-ariston-kiade-model-boat-scale.htm

Here an example of a canonical URL automatically generated from Actinic, for the same item card:
http://www.oxashop.co.uk/riva-super-ariston-kiade-model-boat-scale-1-10-c2x3139077

The canonical URL is automatically inserted into the item card source code. This URL is used in website browsing and is listed in the Sitemap file.

Theses canonical url can be implemented on the following elements : item card, category, blog, webblock.
 
 Automatic implementation

The system allows you to automatically manage the canonical URL for items, categories, webblocks and blog comments.

IMPORTANT: The process is irreversible. We recommend you read the totality help before generating automatic canonical URL. The first step, we suggest to test the creation on a case-by-case basis to soak up with the process.

 
 Item card canonical URL

Go to the Menu [Site \ General properties], [Modify] button, SEO properties and tick: "Automatically generate Canonical URLs for Items".

By activating this generation, all the canonical categories URLs will be created. However, it is also possible to generate theses canonical URLs on a case by case basis.

More information: How to create the item canonical url?
 
 Categories canonical URL

Go to the Menu [Site \ General properties], [Modify] button, SEO properties and tick: "Automatically generate Canonical URLs for Categories"

By activating this generation, all the canonical categories URLs will be created. However, it is also possible to generate theses canonical URLs on a case by case basis.

More information: How to create the category canonical url?
 
 Comments blog canonical URL

Go to the Menu [Site \ General properties], [Modify] button, SEO properties and tick: "Automatically generate Canonical URLs for the Blog"

By activating this generation, all the canonical categories URLs will be created. However, it is also possible to generate theses canonical URLs on a case by case basis.

More information: How to create the blog canonical url?
 
 Webblock canonical URL

There is no automat generation for the webblock canonical URL to avoid issues regarding SEO. For example, it is not relevant to highlight the terms and conditions page, payment information page or shipping information page.

The platform allows you to recover a webblock rewritten URL to create the canonical URL.

The URLs generation can be done on a case by case basis from the menu [Gallery \ Webblock pages], “Edit properties” Tab, “SEO” Tab.

More information: How to create the webblock canonical url?
 
 Frequently Asked Questions:

- I have a rewritten url pointing to an item, categories, blog comments or webblock. Do I have to delete it?
No, it is not necessary to delete rewritten URLS. Time after time, the robot will replace the rewritten URLS by the canonical URL in the google database.

- My items card (categories, blog comments or webblocks) are very well indexed. Do I have to activate canonical URL? Am I at risk if I do?
Middle term there is no risk if you activate it. Short term, it's possible that the SEO for these items may decrease during the transition time. Once Google indexes the new URLS, these item cards will have a better visibility through the canonical URLS. If you are worried, perhaps create canonical URL on a case by case basis. It will give you an idea of the method efficiency.

- Do I have to create a canonical URL as a complement to the canonical URL?
No, it is not useful to create a rewritten url in addition to the canonical URL. The canonical URL is better indexed than the rewritten URL. And the canonical URL will be in the Sitemaps file.

- Can I modify a canonical URL?
You can modify a canonical URL that has been created. However we do not recommend modifying it as there is risk that it could already be indexed on search engines.

- Can I modify a canonical URL name (category, blog comments, webblock)?
You can modify the element name that you just have created, but it is not advised to modify the name of an element that could be already indexed. It will be as you create a new element and then lose the benefit of the accumulated SEO. If you modify the element name, this one will always be available from the canonical URL.
 

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