HTML Tags

 H Tags

H tags (h1, h2, h3, until h6) are used to structure the importance of content on a web page. H1 corresponds to the first level (the most important title of your page), h2 the second level (the subtitles of your page), etc.
The use of keywords in h1 tags to improve your organic SEO is highly appreciated by search engines and gives them a clear indication of the subject being covered on a page. The insertion of h tags can therefore be used to further optimise your pages.

To insert the correct h tags, simply ask the question: What are we talking about on this page?
The answer to the question should give you a single h1 tag per page. It should contain a maximum of fifteen words made up of your focus keyword phrases and briefly describe the content of your page.

Example of an h1 tag on a home page:

<H1>Create your e-commerce site with out simple, inexpensive and feature-rich ecommerce platform. </H1>

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ATTENTION: Make sure only ONE h1 tag is inserted on each page. Do not create h1 tags on images or logos. Focusing on text content is the best way to optimise your site.

We recommend that you use only one h1 tag, a maximum of two h2 tags, and as many h3 tags as you want without going overboard. It is strongly recommended NOT to put an entire paragraph in an h tag.

The h1 tag is essential, but not sufficient in itself to optimise your SEO. HTML offers 6 levels of tags (h1 to h6) for structuring your website. However, only the first three levels are useful for SEO purposes.

Note that an h1 tag may already be present in any page of your site. If this is the case, be sure to optimise the text and donít add another one to the page. You should never have more than one h1 tag on a page. Once you have your h1 tag, you can then insert h2 and h3 tags, etc.

Example of structure on the home page:

<H1>Your site title, main description</H1>
Text content or image + text

<H2>Category title, subtitle</H2>
Text content or image + text

<H3>Product name, phrase containing relevant keywords</H3>
Text content or image + text

Search engines do not give more weight to h4, h5 and h6 tags than they do to normal text. Therefore, it is not important or very interesting to use them.

The aim of h1 to h3 tags is to describe the editorial content of your page. By browsing these tags, Google should immediately understand the main content of your page.

Note: These different levels of the structure must include your keywords without repeating them too often (repeating keywords 1 to 3 times is sufficient). Alsways write text content between the h tags. These tags are the tittles and subtitles on your pages and should be followed by paragraphs of text.
 
 <strong> and <em> Tags

<strong> tags create the "bold" effect and <em> tags create the "italic". If you have important keywords in your text outside your h tags, you can highlight them using these tags.

ATTENTION: The more well-known <b> and <i> tags are not interpreted by Google. It is therefore crucial to use the <strong> and <em> tags to put weight on desired keywords for your organic SEO.

Example:
<strong>Actinic, a leading European ecommerce provider</strong>, which displays as: Actinic, a leading European ecommerce provider.

Do not put an entire paragraph in bold because you dilute the importance of your main keywords. If everything is bold, Google will not be able to distinguish what is important from what is not.
 
 ALT Text for Images

Before inserting images on your site, remember to give your pictures a name that describes the content. Avoid file names like: 025815-photo.jpg

A picture with a name such as blue-levis-jeans-.jpg is much more relevant and you will get indexed on Google Images on these keywords.

You must also keep in mind that Google cannot interpret images. Therefore, to enable the analysis of your image by search engines, you must fill in the "Alternate Text", or "ALT", field with a short description of your image.

Example:
<img src="http://www.site.com/images/blue-levis-jeans.jpg" alt="Blue Levis Jeans">

Note: Only fill in the ALT tags that will help to optimise your site for search engines.
 

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