How to prepare my site's SEO?

The first task to acomplish before beginning work on your natural Search Engine Optimisation (SEO) is preparing your keywords. You need to create a glossary of about 10 keywords with four main keywords about your sector. Your main keywords will be added to your home page, the most important page for SEO.

The most important thing to remember is these are the search terms your potential visitors will type into Google to find what they are looking for. The best tool to help you choose the right words is the Google Keyword Tool. This tool lets you enter your keywords and Google will give you the number of times these terms were used in Google UK. You can also use Google Insights for Search to have a glimpse at the most popular search terms.

It's useless to work on keywords that internet users don't search for. That's why these tools are essential in preparing your site.

At the end of this step, you should have a glossary of all the main search terms for your sector.

N.B : Keyword = an expression = 2 or 3 words.
 
 Submit your Sitemap File to Google
You can generate your site's Sitemap file by clicking on the [Marketing \ Sitemap SEO] menu.

This step is essential since it tells Google you have a site and it needs to be indexed.

How to submit my sitemap file?

Once your sitemap file has been created, you need to upload it to your Google Webmaster Tools account. You can either program an automatic generation or manual.
 
 The Google Keyword Tool

Access the Google Keyword Tool here: http://adwords.google.com


Google Insights for Search: http://www.google.com/insights/search/



 

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