How to Create a Professional Blog

Time to Read: 20 minutes
Time to Do: 25 minutes
Difficulty Level: Average
Prerequisites: Understand the idea of a component in the Actinic system, be willing to share and exchange with a public.
 
 Introduction :

A professional blog allows you to post information about your activity or your products and establish a dialogue with your visitors through your blog posts' comments.
 
 Our Adivice:

Define your blog's editorial policy to structure the information you publish.
Ask yourself:
1. What is my blog's goal?
2. Whom am I addressing?
3. What subjects do I want to cover?

It's very important to regularly update your blog. This is useful for keeping your site alive, creating a dialogue with your visitors, bolstering your site indexation and can indirectly raise your site's traffic and subsequently your sales.

It's an additional way of drawing attention to your activity, arousing interest in potential customers, staying in contact with your clients, developping a community around your site, raising company visibility, influencing your readers, and contributing to better site indexation with rich text content.

Use pertinent keywords as much as possible and insert direct links to your online shop. Occassionally propose special offers and reductions to your readers.

 
 How to Create a Professional Blog ?

1. Go to the [Components \ Blog] menu.

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2. Define categories for your blog. You can choose to organize your blog posts by date (january 2010, february 2010, etc.) or by theme (humor, news, special offers, etc.).
- To do so, click on the Blog component's "Category Editing" tab.

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3. Create your blog categories by clicking on the button

4. Fill in at least the name of your category. In general, that's all that's necessary for blog posts.

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- You can however, define a category header using a text description or a custom page with an image to illustrate your category.

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5. Save your modifications.

- Repeat steps 3 to 5 to create several categories.

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6. Now that you have set up your category organization, you're ready to create your first blog post.
- To do so, click on the "Element Editing” tab.

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- Then on the [Add] button.


- Under the "General" tab, then under the "Main" sub-tab, enter the title of your post then the hour and date you want it published.

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- Then, compose the post body in the text editing zone.

You can change the size and style of your font, insert hyperlinks in your texts, insert images in the text body, change the layout, etc.

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- It's extremely important to regularly save your work!
After 20 minutes without activity, your session may expire and you'll lose your current content.


- Next go to the “Image(s)” tab. If you want to illustrate your blog post, click on the browse [...] button to add an image from the gallery to your blog post.

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- Since we don't yet have any images in the gallery, we'll choose one from the Actinic collection.
- Click on the [Use an image from the collection >>] button.
For more information about adding images to the gallery, we invite you to consult this online help article: How to Add Images

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Select an image and click on [Use].

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- Now, go to the “Categories” tab. You can classify your blog posts in three different categories to help your visitors easily find the information they're looking for. We're going to classify our blog post in a first category.
To do so, click on Category 1's browse [...] button :

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- and choose the desired category.

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- Click on OK


- Save your blog post.


7. You can now look at a preview of your post by clicking on the [Preview] button which appears once the post has been saved.

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You'll then see a preview of your post the way it will look in your public site:

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- However, this blog post is not yet visible by your visitors. You now have to add the blog component to a menu element for it to be accessible on your public site.

To learn how to configure your menus and make components accessible to your visitors, please consult this online help article: How to Configure Your Menus.

Once access to the Blog componet is configured in a menu element, you can find your blog post in your public site.

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- By the way, you may have noticed that a dropdown select list has been created to allow your visitors to navigate through your blog posts by category.


8. Going further:

You can keep your visitors informed about your blog updates even withoutt consulting it. How? By subscribing to your RSS feed!

More information here:
RSS Feeds
Blog
 

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