| The Newsletter component is an important element in the life of your website. |
Take care of your users! Keep them informed on a regular basis.
They don't pass in front of your store every day or every week. If you don't attract attention to yourself, you will quickly be forgotten.
Don't forget that receiving a solicited email (after all, these people subscribed on your site...you didn't steal their email against their will) is extremely appreciated and that this will prove to your users that you are serious and that you respect them.
| Be concise and clear in your messages and encourage your recipients to act. A simple informative text is not necessarily a good idea. You need to give them the opportunity to simply click on a link in order to discover something new in your site. Once they are on your site, chances are that they will browse
through it. |
Therefore, favour a WebBlock to several lines of text. Building a newsletter.
A small image (stay "light" - don't forget that loading a large image takes a while and can frustrate your users) with a limited text is more effective that a large slab of text.
Let them know right away that the newsletter concerns your site. People don't like unsolicited emails. Display your logo and write the name of your company in the subject or at the top of the email. This will clearly convey that the email is coming from you.
In other words, begin by reassuring your recipients.
| Next, encourage them to take action. Put products on special offer for the two days following the dispatch of the newsletter, propose new information, etc. |
Use little text and a navigation behavior to encourage them to come to your site.
- Important : the number of links per newsletter is limited to 50. If this limit is not respected, your newsletter will not be dispatched.
Don't systematically send them the same email over and over. This has proven to be useless and you are only going to bore your users.
On the other hand, sending a monthly or quarterly newsletter is an excellent idea. The recipients will become accustomed to the rhythm (monthly, quarterly) and will be less suspicious.
They will see that you are not abusive, that you don't bombard them with email, and they see that you put forth considerable effort and are highly organised.
Before sending a newsletter, it is essential that you use the test system, which will send this letter to you, so that you can check the content and the links.
| No Forms in Your Newsletters!|
| Your letter can be (and is even recommended to be) based on a WebBlock containing images, backlinks to your site, etc. |
The use of a form in an email is prohibited because most email programs and online mailbox services (WebMail) filter or don't support forms. An alternative is to publish a link in your newsletter to a page containing a form on your site.
| Test and Re-Test Before You Send|
| Make sure to carefully test all of the links and check the spelling. Be meticulous! |
A user that clicks on a broken link will automatically form a negative opinion and won't take you seriously.
Verify several emails as they will be sent out. The dispatch procedure allows you to do this by clicking on the small icon to the right of the user email address. Make sure to use this function and check your letter once again!
| Email Dispatch Procedure|
| The dispatch procedure allows you to properly test your letter before you send it. Warning: Once validated, you cannot stop the dispatch procedure. Therefore, it's best to be very meticulous in the test phase. |
The system will indicate how many recipients the letter will be sent to. Verify that the number is coherent with your estimations. If this is not the case, check the conditions that allow for a reduction in the number of recipients (categories, source, country, etc.)
The preview of the recipients is a partial list. Only the first so many recipients will be listed. To the right of each recipient, you will see a "preview" icon that will allow you to verify the email for validation purposes. The tags (#FIRSTNAME#, #LASTNAME#, etc.) will be replaced by the real values of these users.
The "Test the Dispatch" function is going to send you a copy of the newsletter. You will receive it in your mailbox. Take the time to test the links.
| Billing: |
Once personalised (personalization tags, unsubscription links, read rate evaluation system), each newsletter is sent individually after being scanned by an
antivirus. These operations represent a heavy load for the Actinic servers and cannot be compared to the dispatch of one email to hundreds of users on carbon copy.
This is why Actinic bills these services at the fairest price: Fair in terms of value because, for equivalent services, our prices are among the least expensive in the market; Fair in terms of equity because there is no reason that a site that sends 4 letters a month to all of its 2500 users should be
billed at the same price as the site who sends 1 letter a month to 800 users.
Our fees, depending on subscription packages, are as follows:
|Per 10 emails sent (sold in tens)
Actinic reserves the right to refuse the transmission or the storage of any messages whose size or content could call into question the general quality of the service proposed to their subscribers.
The subscriber makes a commitment to rigorously respect the Actinic Anti-SPAM policy as it is defined on this page.
| Track the Reasons for Dispatch Failure|
| You are going to receive dispatch errors (in general, this represents 5 to 10% of the addresses) that occur when our email servers send out the letters. Don't be surprised. There may be various errors: misspelled email address, email address deleted from the destination server, domain name destination server not responding, destination mailboxes that are full, etc.
If you want to have a good user base and reduce this error percentage, carefully analyze the reasons for these errors and take the necessary measures to rectify the problems. For example, if the reason for the failure is a full mailbox, it is likely that this is a temporary situation and that your next letter will arrive at its destination. Keep this registered user in your database. On the other hand, if the email address is invalid, unsubscribe the user from the newsletter and/or delete them from your user base.
A good follow-up on returns will allow you to improve the quality of your user base and delete the garbage. The better you do this from the start, the easier your work will be as your user base grows.
| Track the Read Rate of Your Letters|
| A mechanism developed by Actinic allows us to accurately inform you of the open rate (and, in principle, the read rate) of your letter. Clearly, if the letter was diverted by an anti-spam system, it will not be considered to have been read.
It is generally a good idea to split up the recipients of a letter into several groups in order to better track user behavior. For example, let's assume that your database lists 500 users: 200 customers and 300 prospects. It would make more sense to send 2 letters (a simple duplication of your letter with a change of recipient category) in order to independently analyze the read rate of your customers and your prospects!