Discovering the ’where and how’ of mobile use is hard. People use mobile devices in so many different ways and in so many different places, the long standing mantra has always been to make your site usable under the worst conditions possible. Now this may not sound particularly appealing but your mobile site needs to work on both fast wi-fi and the slower GPRS signal. It’s the same with screen estate and input devices, catering for both large touch screens as well as smaller devices that may require a stylus or keyboard. Understanding how your customers will use your mobile site is also critical. Are they using their mobiles to purchase goods, check prices or simply looking for store information such as an address? Gaining this customer insight will define the very essence of your mobile site.
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