...Tumbleweed blowing in the wind. If you decide to publish a blog, host
a forum or publish customer feedback, make sure there is a reasonable
flow of new posts or information. If there isn’t, it will actually
detract from the business. Almost the worst mistake is to start a blog
with great fanfare, then not post for months. If you haven’t posted for
two weeks, delete all mention of the blog from your site. Similarly,
don’t start a forum unless you have thousands of customers. The traffic
won’t be sufficient to sustain a conversation.
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