While there is opportunity, it’s important not to assume that just because you have succeeded in the UK you will succeed elsewhere. Every market is different and has its special quirks. You may fail abroad for a combination of reasons varying from better, more entrenched or deeper pocketed competitors to a different culture, statutory environment, or maybe stage of market development. And any of these can apply, even when you are selling what is fundamentally the same type of product to the same kind of customer.
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