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- Top Tips for Selling Online
- Buying online is as safe as buying by mail order
- Credit card companies protect buyers
- Join a professional scheme
- Reassure visitors that you are real
- Use a PSP with the right anti-fraud policies
- Get the balance right
- Eliminate delivery risk where possible
- Make it easy for your staff
- Get alternative payment if you are suspicious of the order
- Tips to prevent fraud
- Design appropriate policies
- Use a specialist anti-fraud service
- Make sure you are PCI DSS compliant
- Insist on delivery to the card holders address
- Use the standard bank anti-fraud measures
- Report on returns
- Avoid serial returners
- Make returns efficient
- Plan your returns process appropriately
- Can you outsource it all?
- Will your customer be in when their order arrives?
- Selling overseas
- Say what you mean and mean what you say
- Be clear about returns and guarantees
- Be practical
- Give plenty of feedback
- No surprises for the customer
- Experiment on delivery pricing
- Don't be passive
- Manage customer expectations
- Considerations for shipping and distribution. Be ahead of the game
- Upsell in your cart and after they have ordered
- Don't underprice
- Analyse the value of your offering to customers
- Have special offers on your e-commerce website
- Get customers to return to your online store
- Try to find ways of reducing the price
- Understand how customers behave in your market
- Email electronic coupons
- Use vouchers or coupons
- Provide the ability to buy accessories
- Always offer more for slightly more money
- Analyse your sales funnel
- Market to abandoned carts
- Be available
- Remember customer service is key
- Experiment with different page layouts on your e-commerce site
- Categorise your site content into attractors and detractors
- Explain your security and encryption process
- Explain your privacy policy of your online business
- Describe your terms and conditions on your online shop
- Explain your guarantee and returns policy on your ecommerce site
- Communicate your shipping cost early in the transaction
- Keep your e-commerce site simple and easy to use
- Most importantly build trust and more trust
- If possible, provide ways that customers can ask for more information on your e-commerce site
- Make your promises and guarantees clear and unequivocal
- Offer to keep the name and address of buyers
- Have special prices and your fastest moving goods on your entry page of your e-commerce site
- Keep your e-commerce website up to date
- Provide good searching on your e-commerce website
- Make it easy to recognise what it is that you sell on your e-commerce website
- Do make it easy to find your products and services on your online store
- Do not use flash, over-large images, front-doors or other gimmicks on your ecommerce site
- Use videos on your e-commerce website
- Don't skimp on information
- Provide clear clues where you are in the navigation
- A picture tells a thousand words
- Clearly show the stock position
- Have a clear call to action
- Show related items
- Be crystal clear
- Use multiple niche sites
- Understand that "Free" can be backfire
- Give a break on customer registration
- Simplify address input
- Make sure people trust you
- Accept PayPal
- Answer all of the prospect's questions
- Think Google
- Make the site fast
- Determine the cost per sale
- Conduct A/B experiments
- Use Google website optimizer
- Understand the source of traffic
- Use Google Analytics
- Look at your web traffic
- Get the latest ideas online
- Improve customer service with video
- Explore vertical sites
- Maximise traffic
- Get your videos and podcasts out there
- Execute efficiently
- Decide who to record
- Get the right equipment
- Make the plan support the objectives
- Set objectives
- Get case studies online
- Produce your videos/podcasts in an appropriate way
- Educate your customers
- Support your sales
- Qualify ahead of the sales process
- Gain additional prospects
- Use videos and podcasts wherever you can
- Track usage
- Consider other players
- Advertise on Facebook
- Get ideas and research
- Provide service
- Provide useful information on your Facebook page
- Provide real value on your company Twitter account
- Integrate social networking to your site
- Participate politely
- Listen before you talk
- Check your availability
- Find your customers
- Go with the flow
- Always have an objective
- Be diligent in maintaining your list
- Make it easy to read
- Monitor bounce rate
- Try to go viral
- Learn from the big guys
- Keep trying
- Communicate intelligently
- Don't over-communicate
- Get your email content right
- Get your email opened - the day of week and time of day
- Get your email opened - the subject line
- Get your email opened - the sender
- Avoid spam filters
- Get your email delivered
- Buy in a list
- Build an email list
- Plan
- Obey the rules
- Consider all the search engines
- Consider content networks
- Protect your own brand
- Respond to competition
- Spend aggressively when it's working
- Watch out for click fraud
- Have a structured approach to adjust and test things in the light of the numbers
- Understand the numbers
- Understand how ads are rotated
- Regularly assess profitability
- Set your budget and bidding rules
- Target your position
- Plan your matching carefully
- Understand the matching rules
- Build good landing pages
- Understand the Google quality score and maximise it
- Vary the display URL
- Try out different ideas
- Make ads effective
- Understand the ad rules
- Consider the structure of ad groups, ads, pages, and keywords
- Learn before you spend
- Use specialists but don't be conned
- See how you are doing
- Consider concentrating on smaller search engines
- Act natural
- Work the keywords into everything
- Repeat the keywords
- Include the keywords early in the title tag
- Don't put too many keywords on one page
- Use online resources
- Include social networking in your strategy
- Distribute press releases online
- Focus on links
- Have a fast site
- Make sure your site content changes frequently
- Big is better
- Make the most of your domain
- Manually submit your pages to your target search engines
- Use variants
- Consider the long tail
- Target all relevant traffic
- Be unique
- Match your proposition
- Manage keywords as a critical asset
- Work to your timeline
- Decide on what will be targeted in SEO and what in PPC
- Try a Pay-Per-Click (PPC) advertising test with Google or Yahoo
- Understand the competition
- Use online resources to further expand and determine volumes
- Expand your list
- Brainstorm an initial list
- Understand the keyword process
- Market offline
- Recover the ones that got away
- Get customer feedback
- Show your appreciation for recommendations
- Use email marketing
- Remember existing customers
- Provide some additional value at your site
- Learn the success of others
- Generate PR interest
- Use a commercial referral scheme
- Find sites that are complementary to yours and offer mutual links
- Ask the question, what's working?
- Spend carefully
- Use forums, blogs and social media
- Consider pay per click (PPC) marketing
- Major on search engines
- Start with your existing marketing
- Try and get a web address that makes sense
- Is ecommerce profitable?
- Should merchants be independent?
- How much will it cost to set up a site for selling on the net?
- What security risk do online transactions involve?
- Can I compete with the big boys?
- Do I need a bespoke solution, or can I use something off the self?
- What one thing can impress buyers?
- What are the key things to turn browsers into buyers?
- How should people promote their online web store?
- How can you take card payments across the net?
- Don't forget sales and marketing
- Do it yourself - or not
- Decide: marketplace or own web store
- Choose an appropriate payment solution
- Make security a priority
- Consider the ownership issue
- Make sure everything is reliable
- Use technology that already works
- Keep control of the cost
- Get your offering right
- Make sure that ecommerce is right for you
- First, get informed
- Search Engine Optimisation
- What is Cloud Computing?
- Ecommerce Software For Businesses
- EPOS Systems For Retailers
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- Blog
- The £100 online shop
- The A-Z of ecommerce success
- The Easiest Way To Increase Sales...
- Are your customers really happy?
- Play to your strengths
- Avoiding landing on the Sun – changing strategy at the earliest point
- Why what you don't need is more important
- Business stupidity strikes again – online payment folly
- Online vs Desktop Ecommerce Solutions
- The open source delusion - Wake up!
- What’s right and what’s wrong with The Cloud
- Google's Panda Update: What Does It Mean For The Future?
- Search v. encounter – the Google v. Facebook dilemma
- How to Land on the Moon
- Driving your business from the sales forecast
- Why your first employees are the keys to your success
- Where to find IT freelancers
- Controlling your costs the professional way
- Loyalty schemes — the elephant in the room?
- Double Your Productivity in 3 Easy Steps
- Getting Your Killer Timing Right
- Thoughts on ARM chips and mobile marketing
- Three top free tools for online marketing
- No USP, No Business
- How to Learn From Your Mistakes
- Six ways to avoid being branded a “business bandit”
- Keyword-rich domains - I told you so... here come the tears
- Consultants? No thanks (or yes please)!
- Double Your Chances ... With a Partner
- In praise of freelancers
- Are keyword-rich domains just a waste of time?
- What's it worth? How to price your technology product
- 5 Tips for Spring Cleaning Excess Stock
- Things you should know about finance, risk and reward
- It’s All Down to Numbers: The importance of a sales forecast
- Is your marketing data safe in the cloud?
- Three IT tips to get you more organised
- Mobile Marketing - Nokia moves the goalposts
- Stopping the Giants’ Gobbling the Online High Street
- What To Do When You Are Bored With Your Job
- How to Kill the Competition
- The fashion for keyword-rich domains - it will all end in tears
- Nokia and Microsoft – What does it mean for marketing?
- Taking Security Seriously
- Two tips to make a billion
- Marketing to Mobile Users — Factors to take into account
- 5 Killer Tips to Maximize Online Order Values
- Attention grabbing: How to get your product noticed
- What to do about JavaScript?
- Win in business by ignoring the crowd
- Ask and Ye Shall Receive: What’s So Good About Quora?
- Should you go it alone or with a partner?
- Seeing Your Business's Future
- Why marketers should mind their Javascript language
- Location, location, location: using location-based IT to boost your business
- Do you use your work time wisely?
- You Too Can Be a Dragon - Help Kickstart a Business Today
- Facing hard facts on the route to success
- Start-up lessons from the World Cup Bid failure
- The power and pitfalls of doing it yourself
- Do you know where your marketing money is going?
- What Facebook Mail will mean for marketing
- Getting the Right Professional Advisors
- Checking In – Check It Out
- Read all about it
- The Rooney Factor – counting the cost of loyalty
- The benefits and pitfalls of having a business partner
- Saving money in less obvious ways
- Marketing spending reviews - the pressures and possibilities
- When did you last change your password?
- People Are More Rational Than We Think
- Going Places? You’ll need a map…
- Men May Be Useless, But the Offering Is Unique
- Learning from the experience of others
- Top five mobile apps for business
- Rules of thumb for starting a business
- Don't make a meal of multi-channel marketing
- Learning the Easy Way
- Getting the Formula for Success
- Tips for Making Your Fortune the Ecommerce Way
- Taking an Augmented Reality check
- Avoiding ecommerce howlers – It’s common sense
- Complaints are like gold dust
- Reuse, Recycle, Reinvent
- Do You Really Know What You Want?
- Spend wisely at the start
- The secret to identifying critical new business trends
- Binghoo and the future for Google as the competition heats up
- Get personal with marketing
- The Power of Partnerships
- Know your numbers to measure success
- Is Your Brand Old Hat?
- The importance of family and friends when starting a business
- Are You Legal as a Company Director?
- The Google alternatives
- Has your business got the X Factor?
- The don'ts and don'ts of social media
- Which Type of Leader Are You?
- Tips on managing a multi-cultural, de-centralised workforce
- What are your views on Apple’s decision to lock down development for iPhone OS, and ban third-party compilers?
- Setting Customer Expectations
- Let’s Flock together
- Internet election? #fail
- Are the Politicians dumb or is the electorate deaf?
- Stop the credit rot
- The need for Parliamentary reform
- Volcanic Ash Stops Play
- The Future of Ecommerce
- Brand Ambassadors could give you Wings
- The Blues Have It: Tory v Labour approaches to online marketing
- Watching the cash
- Getting the boring essentials right from the start
- Multi-channel Retail – Avoiding traps for the unwary
- Ecommerce Best Practice for SMEs
- The ABC for Handling a Customer Crisis
- SEO - beyond the page
- Five tips for a successful product launch
- Productivity Tips for Nomads
- What sort of start up?
- Google – Buzz or Boredom?
- Get real with Augmented Reality
- Recession-Busting Efficiency For Your Marketing
- Are You Experienced?
- Right Person, Right Job
- The Cost of Ranting
- Guerilla Tactics
- Don’t Invent, Implement!
- How Good Is Your Sales Qualification?
- ROI = Return On Influence
- Are You Aiming For The Moon?
- If You Can Access The Internet, You’re In Business
- Customers, Who Wants Them?
- Don't Buy Now
- Do Product Reviews “Pay”?
- Embracing Criticism
- On The Internet Everyone Hears You Scream
- Marketing Your Knowledge
- Small Is Beautiful
- Three Strikes?
- Capitalist Control
- What Not To Do In Business
- Online Security, Fraud Prevention And Why PCI DSS Matters To You
- How Are Your Customers Behaving
- Price And Prejudice
- The Blog Is Dead, Long Live The Blog!
- Saving The Lemming
- Telling The Truth
- A So-Called Balance
- Great Expectations
- Is 2009 The Year The Conference Died?
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