Key Features

• Easy to use and intuitive Windows interface
• Flexible product catalogue supports up to 20,000 products including digital products such as MP3s and PDFs
• Complete design and store layout flexibility to create your own unique store.
• Extensive store management functionality for easy and efficient online store operation
• Single-page order entry form and direct credit card payment processing (requires Actinic Payments account) for telephone, phone, fax and mail orders
• Sophisticated marketing and customer management functionality, including advanced discounting features and customer specific pricing
• Dynamically link to spreadsheets and databases
• Includes Link to Sage Line 50 accounts software
• Includes Ecommerce-EPOS Link with Actinic point of sale systems
• Upgrade to Actinic Business Plus for multi-site and multi-user operation

Features in Detail

Flexible Product Catalogue

• Support for up to 20,000 products with product images
• Create unlimited number of product sections and subsections
• Define unlimited product variations such as size and colour
• Optionally assign different prices to different product variants
• Add additional images in a pop-up window
• Add additional text or images in a supplementary page, or a pop-up window
• Specify shipping weights for each product
• Set up different shipping zones with different tariffs
• Add shopper definable fields for personalised products
• Export product and section data
• Import product and section data
• Explorer-style 'drag and drop' style interface to access product items quickly and easily
• Multiple page layout options, including product list with single 'add to cart' button
• Create links to external files or urls
• Show product choices as radio buttons, drop downs or button grids
• Define additional components for each product
• Use one product as a component of another
• Support for downloadable products such as mp3 music
• Hide products and information items from selected customers or customer groups *
• Show different payment methods for online and offline orders *

Customisable Store Design and Layout

• Design Wizard to help you choose your site layout, buttons and colour scheme.
• Wizards to help you set up your store; configure Actinic for your web space; and set up product options.
• Real-time preview of your store as you build it
• Full site customisation using an intuitive 'point and click' interface
• Multiple preview modes provide easy navigation and instant access to any part of your store
• Select from a range of pre-designed themes or mix and match elements to create a unique design
• Complete flexibility to edit of site colour scheme, product/section layout and variables
• Create your own variables for product-specific data fields, design objects and many other functions
• Library of design snippets to be used in creating a design
• Create additional content and information pages - build a complete web site
• Word-style toolbar for changing fonts and text styles
• Easy to use 'point and click' HTML code editor
• Create conditions for specific content to appear on the web site
• Integrates with Macromedia Dreamweaver enabling design to take place in Dreamweaver
• Set up different data fields for different types of product, eg Author for books *

Comprehensive Store Management Functionality

• Built-in order-processing module processes orders from receipt to shipment
• Accurately calculates shipping, handling and taxation costs
• Product prices can be both entered and displayed exclusive or inclusive of tax
• Display prices in two currencies simultaneously, using a fixed exchange rate
• Full range of payment options for online orders, including support for Actinic Payments and PayPal
• Supports SSL (Secure Socket Layer) for displaying the 'Golden Padlock'
• Print invoices
• Print packing lists and address labels
• Handles both online and offline orders
• One click order processing to allow fast processing of orders, with user-definable actions
• Edit order details
• Monitors stock levels during order processing, with alerts for low stock levels
• Associate actions and dates with orders
• Create and view sales reports such as fastest selling items and best customers
• Generate customer emails with support for unlimited custom email templates.
• Prompted backup and restore feature
• User logon for catalogue management
• Import customer account information
• Single-page order entry form for telephone, phone, fax and mail orders *
• Direct credit card payment processing for telephone, fax and mail orders (requires Actinic Payments account) *
• Rearrange the fields in the Orders tab *
• Barcode support *
• Interface directly with Sage Line 50 accounting systems to transfer orders and import product and customer data *
• Interface directly to an Actinic EPOS application *
• Dynamically link products to an external database *
• Real-time credit card processing for offline orders (requires Actinic Payments account) *

Powerful Marketing Features

• Generates search-engine-friendly web sites
• Meta keywords, meta description and title tags are automatically generated
• Meta keywords, meta description and title tags can be edited by the user
• Image alt tags automatically generated from product and section names
• Create customer accounts to increase shopper loyalty
• Google Analytics integration provides comprehensive monitoring of site performance and ROI (requires free Google Account)
• Create Best Sellers list for publication to the web site
• Create Related Product lists to encourage additional purchases
• Automatically generate a New Products list and publish to web site
• Create Also Bought lists to show products other shoppers have purchased
• Apply discounts based on order value and display in the shopping cart
• Apply discounts based on quantity or specific products ordered *
• Apply merchandising discounts such as 'buy one get one free', date-expiring discounts and multiple use coupons
• Generate email lists and mailing lists including mailing labels, envelopes and reports
• Advanced mailing list generation allowing filtering based on a variety of criteria *
• Set up a range of customer groups and apply specific criteria (discounts, messages, payment methods) to each group *
• Make notes under customer details and create action-due dates, and also sort by action-due dates *

Customer Friendly Stores

• Online shopping cart with industrial strength security
• Automated site navigation features including menu bar, section list, site map and 'breadcrumb trail'
• Automatic email confirmation of order
• Remember me' option for returning visitors.
• Cart content summary visible on every page
• Cart contents can be saved for later completion, or as a 'wish list'
• Fast product search
• Search by product variants such as colour and size *
• Fully integrated with all the leading online Payment Service Providers
• Support for secure offline payment processing
• Postcode lookup on the web site for online orders (Postcode Anywhere account required - annual fee applies; exclusive discount available)
• Postcode lookup on the desktop for offline orders (Postcode Anywhere account required - annual fee applies; exclusive discount available) *

Comprehensive Support

• Free email support
• 30 days free telephone support
• Online Knowledge Base
• Actinic Community forums