Available Case Studies
The business owners in these cases are all happy to be interviewed. Please contact Jane Lee from our PR agency Dexterity +44 (0)1273 470199 actinic@dexterity.co.uk to arrange this. Most cases have associated photography available as hi-res jpegs.Luna Spas
Whirlpool baths, heated towel rails, bathroom mirrors, cast iron radiators, column radiators, fireplaces and granite hearths: who’d have thought people would be buying such bulky, expensive and hard-to-ship items online even a few years ago? But these are just some of the products sold daily by the two brothers, Nic and James Auckland, from their rapidly expanding chain of ecommerce stores: Luna Spas, Luna Home Store, Trade Radiators and Tap Buyer, all powered by Actinic Business Plus.
This case study tells how the pair turned £1 into a multi-million pound business empire. And it also illustrates the advantages of adopting a niche ecommerce strategy and examines the impact of the recession.
Website: www.lunaspas.com Location: Nottingham & Glasgow.
(Full story is 1244 words)