Friday, 30 April 2010 01:00
Whenever you cover an event – particularly one that goes on for a while – you always ask yourself the question ‘How much is too much?’I’ve been asking myself this in relation to our election coverage. We’ve got blogs, news stories, a poll, a list of election things we like and we’ll be doing 24-hour coverage of the election as it happens. At the outset we intended to do a just a little on the election. But when I look at the list of what we’ve done, I see the little has become quite a lot. But how much is too much? Read the full article on The Marketing Donut.