Setting up shop online: Choosing a shopping cart
Friday, 04 November 2011 00:00
In the third of his series on setting up an ecommerce website, Nick Kington. MD of ecommerce specialist Actinic, looks at how to choose the best shopping cart software for your business.
The heart of any web store is the software that it runs on, so it’s worth taking time to make the decision on which solution is best for your business. This article covers the main areas to consider in making your decision.
Desktop or web-based software?
Desktop software is the traditional route where the application is installed on a PC and the website uploaded to a hosting service. Web or server-based solutions are hosted on the supplier’s servers and accessed via a web browser so you can maintain your store from anywhere and updates are instantly available. Start-up costs are normally less, with a monthly fee rather than having an upfront cost with a desktop solution. Desktop solutions are worth considering if you don’t have high speed, reliable internet access or want to own, rather than rent, the software.
Off-the-shelf or made-to-measure?
Off-the-shelf, packaged ecommerce solutions are hugely powerful and flexible nowadays and normally offer a cheaper, faster and lower risk option than having a bespoke site built. However if you have specific requirements then a bespoke site will ensure your needs are met but is likely to be a more expensive option and take longer to get up and running.
Marketplace or own web store?
Many merchants opt to start selling on marketplaces such as eBay and Amazon. There are major benefits such as a ready source of visitors, but also downsides such as the high fees and the adherence to strict policies. With your own website you have complete control over management of your products, policies and processes. Or some online ecommerce solutions let you integrate both options.
Use technology that already works and is reliable
Use proven technology that is already working for other online stores; you don’t want to become a pilot for something that is work in progress. Your online store needs to be reliable and open 24/7. Get a recommendation or ask the supplier for their availability figures. Check the technical support arrangements.
Make sure features and usability meet your needs
Most ecommerce software providers let you try before you buy. Assess how easy is it for you to update and make changes to the design and layout. You may have specific functionality requirements such as shipping or tax charge calculations, or marketing features such as coupons, cross selling or gift cards.
Written by Nick Kington, Managing Director of ecommerce supplier, Actinic. Originally published on Enterprise Nation.