The three pillars of ecommerce design

Monday, 04 July 2011 00:00

Actinic Software's Ben Dyer looks at a number of best practice tips and advice for ecommerce merchants, designers and implementers in the areas of the checkout, product pages and customer relations.

Actinic powers over 12,000 stores in the UK and I get to see a lot of sites, both big and small, broad and niche. I also talk to loads of designers and merchants. In fact it’s the best part of my job. However it doesn't matter who you are, I always receive the same set of questions: what’s the best checkout experience, what should my content pages look like and how do I engage with customers better?

Within this article I look at a number of best practice tips and advice for ecommerce merchants, designers and implementers in these three areas. To read the full article, visit .net.