Make your website smartphone-friendly

Friday, 11 March 2011 00:00

More than 40 per cent of people in the UK have made purchases over smartphones, according to the IAB Consumer M-Commerce Study. As more and more potential customers use mobile phones, you should ensure that your website works as well on a small screen as it does on a traditional PC or laptop. Kate Horstead finds out how to make your website smartphone-friendly. To read the full article and recommendations from Ben Dyer e-commerce expert at Actinic, visit ICAEW.