Setting Up Shop Online: Security and reassurance for customers

In the seventh post of our series on setting up an ecommerce operation, Simon Armstrong, marketing manager for ecommerce specialist Actinic, offers essential tips for making sure your customers feel secure when buying from you online.

To be successful online your site needs to convey that you are a reputable company and give potential customers confidence to do business with you. This article highlights how to offer reassurance to customers that it’s safe to buy from you.

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Setting up shop online: Five ways to market your website on a budget

In the sixth of his series on setting up an ecommerce operation, Actinic MD Nick Kington looks at how to spread the word about your ecommerce site – without breaking the bank.

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Actinic Online on mobile commerce

Online Retailers are you mobile ready?

Over the last few years there has been huge growth in adoption of mobile devices and in people using them to research and shop online. The mobile arena is currently the fastest changing ecommerce sector and all the indicators suggest that mobile ecommerce is about to really break through.

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Setting up shop online: Taking Payments

In the fifth of his series about setting up an online shop, Actinic MD Nick Kington looks at how you take payments through your ecommerce website.

Nowadays, the vast majority of online purchases are paid for by credit or debit card and this article covers how online businesses can get setup to accept card payments through an ecommerce website.

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Setting up shop online: Presenting your products

Product presentation is critical to making sales on an ecommerce site. – leave out key details or put up a poor photo and your potential customer might just click away. In the fourth of his series on setting up an ecommerce website, Nick Kington, MD of ecommerce specialist Actinic, looks at how you can present your products to maximise your chances of making a sale.

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Setting up shop online: Choosing a shopping cart

In the third of his series on setting up an ecommerce website, Nick Kington. MD of ecommerce specialist Actinic, looks at how to choose the best shopping cart software for your business.

The heart of any web store is the software that it runs on, so it’s worth taking time to make the decision on which solution is best for your business. This article covers the main areas to consider in making your decision.

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Setting up shop online: Do it yourself, or not?

In the second of a series of articles on setting up an online shop, Nick Kington, MD of ecommerce specialist, Actinic considers whether you should set up your ecommerce site yourself, or use a professional such as a web designer.

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Setting up shop online: four things to do before you start

Selling online has been the fastest growing sales channel for many businesses in recent years, but what’s the best way to get up and running? And how do you maximise your online sales? In the first of a series of posts, Nick Kington, MD of ecommerce specialist, Actinic, offers his thoughts on getting started with ecommerce.

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Which platform for the Ecommerce Express?

Benjamin Dyer, CEO of Actinic Software, an ecommerce specialist, looks at the pros and cons of marketplaces versus your own ecommerce store

An important decision in the early days of your web channel is what platform to sell from. There are several choices: packaged software solutions versus bespoke, or desktop versus online.

Here I will focus on the online marketplace versus your own domain.

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Be a Google star: getting reviews online

There’s a new way for small firms to stand out on Google searches — star ratings. You can now ask Google to search for customer reviews of your products and services and feature them in your search results, along with a star rating out of five. So how can you ensure you stand out for the right reasons? To read the full article visit The Marketing Donut.