Product Management & Merchandising

In today’s competitive online retailing environment you need an ecommerce application which helps you to maximise your sales. With Actinic Online you have a range of options to easily manage and present your products to shop visitors, in the best way possible.

Key Features

Merchandising features to increase product visibility and promotion

• Automatically create “Best Sellers” lists for a given time period or manually select products for display
• Show “Recently Viewed products” so shoppers can easily return to products which are of interested
• Generate a “New Product” list and publish to the web site

Product Brand Management

• Ability to organise product brand groups independent of their categories. Shoppers can cross search on categories and brands and see the search results displayed automatically.

Display products to encourage up selling and cross selling.

• Display related, complementary or ‘higher-end’ products based on size, quality or finish to encourage up-selling or cross-selling to each main product.

Complete Product Option Management

• Ability to manage and display multiple product option combinations with dynamic stock management and price variation depending on selections.

Complete Image Management

• Ability to display your products with multiple images and a lightbox popup which can be controlled with the keyboard (arrows) or with the mouse. Create image galleries with hovering, zoom function and zone enlargement so that visitors can take a closer look at your products. Display images in a lightbox popup

Additional Features

• Dynamically display product options according to product type such as drop-down lists, selection lists, image lists.
• Create and manage multiple and multi-level product categories.
• Manage product codes, names, short and long descriptions and images.
• Display prices including or excluding VAT
• Display product catalogue with or without prices and with or without the possibility to purchase.
• Manage product attributes to display additional services independent from stock levels such as extended guarantees, complementary services and gift wrapping.
• Product customisation field to allow customer to enter text e.g. for engraving or printing.
• Automatic product coding function
• Sell download or electronic products including the ability to display the same product in physical (CD, print, etc.) or intangible form
• Manage up to 5 independent prices per product and per option
• Define discount grids according to product quantity or monetary value
• Dynamically display product discounts based on numerous criteria
• Dynamic variation of shopping cart price based on set criteria
• Define and prioritise pricing rules