Marketing

Key Features

Actinic Online provides a full suite of ecommerce marketing tools to assist in promoting and growing your online business.

Powerful search engine optimisation tools

• Complete flexibility to ensure your site is well ranked with the major search engines with 5-level META Tag control and SEO specialist editing tools.

Built-in email newsletter management system

• Keep in touch with your market by sending personalised communications to prospects, customers or members without the need for a separate system. Includes subscription and despatch management and read and open rate reporting.

Advanced marketing campaign tracking

• Make better decisions with detailed reporting of all sales and marketing campaigns including individual visit recording, results and the ability to calculate the return on investment.

Advanced coupon management

• Increase sales by offering your customers one-time, special offer or multiple use coupons for use in your online store.

SmartFeeds product export

• Exporting your products to price comparison sites (such as Google Product Search, Kelkoo and Twenga) is a great way to attract qualified customers to your store. SmartFeeds is a powerful tool that helps you better control and optimise your marketing expenditure by tracking and measuring the effectiveness of your price comparison campaigns.

Promote your products on Facebook

• With the My Social Store App you can be selling on Facebook in just a few clicks. Easily publish your catalogue to Facebook and get your products in front of this huge audience (there are at least 23 million active Facebook users in the UK). Customers select the products they’re interested in and then check out in your store. Find more information about My Social Store App.

Additional Features

• Ability to filter emails for newsletter purposes based on set criteria such as country, customer category, orders placed, time period
• Manage banner ads including multiple ad types (image, flash, script), positioning and weight of each campaign
• Ability to create and publish RSS continuous information feeds for visitor subscription
• Built-in affiliate management allowing you to compensate affiliate partners and enable them to view their account status.
• Automatic weekly site map generation for Google, Yahoo and MSN
• HTML insertion points for integration of affiliate and statistics services URL rewriting tool
• URL rewriting tool for SEO and user friendly URLs