Be practical

e-commerce top tipsPick a reliable carrier. There are lots of carriers and they compete heavily. Value reliability over price. A lost buyer will probably cost you more than the difference in shipping cost. Pick a carrier that can track goods online. Give the tracking reference to your customer as part of the order processing feedback. Monitor the performance of your carriers. To help your carrier, ensure the postcode is accurate and that complete address details are included on labels. You should also include any delivery advice e.g. ’Leave around back’, supplied by the buyer.

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