Upsell in your cart and after they have ordered
Written by Chris Barling
Friday, 23 December 2011 00:00
Once people have placed items in the cart, offer further items at a discount. You could offer the extra items post-free as an incentive; you may want to identify your best selling lines, or to look at linkages between items (e.g. batteries with toys or a case with a laptop). With good software, you can do this easily. A customer who has just decided to buy is generally feeling favourable towards you – so it’s an ideal time to sell them something else. Alternatively, you could contact the customer post-sale to check everything is OK and to suggest some more possibilities. This gives a personal touch to your operation as well as generating additional revenue. However, beware as sometimes distracting buyers during the buying process can actually reduce sales. So any changes should be tested before the decision is taken to make them permanent.