Try to find ways of reducing the price
Written by Chris Barling
Thursday, 15 December 2011 11:00
Try to find ways of reducing the price for those who are very price conscious, at a cost to them. Airlines do this by discounting seats booked way in advance and sometimes at the very last minute, both of which are less convenient and popular than booking a few weeks in advance. You might do this by discounting returned goods or end-of-lines. Provided that it’s not loss making, it’s better to sell to price conscious customers at a discount than to lose the business to the competition.