Experiment with different page layouts on your e-commerce site
Written by Chris Barling
Thursday, 01 December 2011 00:00
Different site layouts and options can have a dramatic and unexpected impact on sales. For instance, one site reported a 20% increase in revenue after they added PayPal as a payment option. Another reported a 50% reduction after they prominently added the ability to input a voucher during checkout. People who did not have vouchers were obviously put off. A further site discovered that sales grew 14% when customer reviews were made available. Experimenting is important because each site will have slightly different visitor demographics – meaning that the people who visit different sites will behave differently. So you need to do your own trials.