Offer to keep the name and address of buyers
Written by Chris Barling
Monday, 14 November 2011 02:00
You can use a cookie on their browser to avoid security issues. This will allow your customers to checkout without having to type all their details in again. They will appreciate it, as it doesn’t involve yet another password and it’s an incentive to shop again. But do make it clear that a cookie is being used, and give them the option not to store it - after all, they might be in an internet café or library.