Do not use flash, over-large images, front-doors or other gimmicks on your ecommerce site
Written by Chris Barling
Tuesday, 08 November 2011 00:00
If you really need a short introduction, then at least have the grace to offer a ‘Skip intro’ link. Otherwise, 80-90% of your visitors will leave without opening the door. The rest will watch the animation and then leave. Ask yourself – do I need to impress technically, or to sell something?