Use videos on your e-commerce website
Written by Chris Barling
Monday, 07 November 2011 00:00
Video is great for demonstrating how to do things; it is short; but demands full attention. It moves an ecommerce store much closer to being interactive by putting the consumer in charge. In addition, videos will help to keep people at your site, creating a rise in 'stickiness'. Videos can be used in conjunction with other marketing as a call to action, for instance by putting a link in an email, and can potentially change other touch points into further marketing activities. Google also increases the rating of pages containing video. Some studies have suggested videos can increase conversion by 20%.