Don't skimp on information
Written by Chris Barling
Friday, 04 November 2011 00:00
Provide full details of all products for sale, allowing for all of the information that is needed for a decision to purchase to be made. Nothing is more off-putting than not knowing what you are buying or not being sure if it will work the way that you need it to. For instance, will it work with your 24 volt system? If you don’t supply the information, your prospect will click away to someone who does. If not all of the necessary information can be accommodated on the page, provide links to even more information on another page.