Have a clear call to action
Written by Chris Barling
Monday, 31 October 2011 00:00
The aim of a product page is to sell what’s on that page. In most cases, this means clicking on an ‘add-to-cart’ button or a ‘checkout’ button. For sophisticated and high price products the sale may involve encouraging them to call to discuss and place their order. Since this is the objective, these calls to action should be prominent on the page.