Use multiple niche sites
Written by Chris Barling
Wednesday, 26 October 2011 00:00
You can open multiple sites each addressing a segment of your overall market. E.g. you sell equestrian products, so as well as the main store you could also have separate domains/sites for things like tack, rugs, clothing, jumps, etc. This enables you to make the site more relevant to your audience and can also improve search engine rankings.