Simplify address input
Written by Chris Barling
Friday, 21 October 2011 00:00
Asking customers to just type in their post code when checking out and then using software to look up the full address automatically not only streamlines the process, but also reduces the risk of cart abandonment. And because delivery addresses will be more accurate you will definitely reduce costs by having fewer failed deliveries. Your follow up mail shots will receive a similar benefit. Check out postcode lookup services from Postcode Anywhere (www.postcodeanywhere.co.uk) who work on a pay-as-you-go basis.