Make sure people trust you
Written by Chris Barling
Thursday, 20 October 2011 00:00
To buy a product from your site, people must trust you. There are a number of ways of gaining that trust, and you may be able to come up with your own ideas. As a starter for ten though, here are some thoughts.
Provide your contact details throughout the site, including a telephone number and physical address (it’s a legal requirement anyway). Promote confidence by responding fast to emails, and answering the telephone quickly and professionally. Display logos showing your membership of trade bodies such as the IMRG or FSB, and join at least one of the merchant accreditation schemes like ISIS or SafeBuy. A photograph of your staff or premises can also do wonders.