Answer all of the prospect's questions
Written by Chris Barling
Tuesday, 18 October 2011 00:00
It seems incredible to me how some online retailers miss sales by simply not providing enough information about products. Don’t just have one small image of a bouquet, but allow visitors to zoom in. Include instructions and practical tips on every aspect of using the product.
If you are selling flowers, perhaps have a page with details of all of the ranges of flowers that you sell covering their history and when they are at their best. The more information that you provide, the easier it is for them to buy, and indeed it’s a way to encourage them to return. It’s noticeable that the best online retailers have spent huge amounts of time on their descriptions and pictures of their products. It really works.