Make the site fast
Written by Chris Barling
Friday, 14 October 2011 00:00
Adobe, who is behind PDF files and more, has recently said that when selling online “improving speed can reduce abandonment rates by up to 41%”. Google also reports that a 30% increase in page load speed results in a 30% increase in business. It has also categorically stated that a speedy site will rank better. And obviously buyers like fast sites too.
In our experience, moving our customers to faster hosting packages has seen traffic to the sites grow up to 50%. It’s simple. If you want a successful web business it’s a false economy to cut corners on hosting costs. Load times can also be optimised by reducing the size of images and pages.