Conduct A/B experiments
Written by Chris Barling
Wednesday, 12 October 2011 00:00
With Google Optimizer in place, you can now start conducting testing. This is usually known as A/B testing. You have two ways of presenting your site, for instance A has a discount voucher field and B doesn’t. You now compare results to see which produces the most orders. It’s not at all unusual for people to be shocked by the findings and to be able to substantially improve site sales as a consequence.