Understand the source of traffic
Written by Chris Barling
Monday, 10 October 2011 00:00
Using the analysis tools mentioned above it’s possible to see where your traffic is originating. This enables you to understand which aspect of your marketing is yielding the most results and to then concentrate your firepower in that area.
You can also look at the cost of activities in each area to determine which is the most effective. Google Analytics is a free service from Google that allows you to analyse where prospects have come from and what they do when they arrive on your website. A good ecommerce service will already have set this up and will make it available free of charge.