Get your videos and podcasts out there

ecommerce top tips 1Video first. There’s choice between hosting them on your own site, or on another website with YouTube the clear favourite. If you use YouTube, you should establish your own dedicated channel in the form www.youtube.com/user/YourChannel. It’s also possible to embed YouTube videos so that they can be viewed on your site.

The good news about YouTube is that it provides the bandwidth for nothing and the speed is great, while solving the problem of which video format to use. For podcasts you need to post them on your own site and also on iTunes, the Blackberry RIM directory, and any other directories you can find. In both cases remember to include a RSS feed link (the orange square button) so visitors know when new productions are available via their RSS reader, or have a ‘Subscribe by email’ form to notify them.

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