Written by Chris Barling
Friday, 23 September 2011 00:00
Once you know what you are trying to achieve, it’s time to act. You should be ruthless in limiting the length of the video/podcast, probably three minutes maximum for film and 20-30 minutes for audio.
You also need to try to grab people in the first 20 seconds, so concentrate the most creativity on that part, and ensure you explain the benefits the viewer will gain. Remember that the image that YouTube will use will come from the first few frames, so try to make them relevant. And for a podcast, design artwork that will stand out positively. You need to decide on the style – chatting, testimonial, demo, monologue etc. Make it interesting but relevant, be enthusiastic and be consistent with your branding.
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