Set objectives
Written by Chris Barling
Thursday, 22 September 2011 00:00
Whichever approach you take, deciding what you are trying to achieve is critical. Then you need to plan the content - the subject, critical messages and how you will present them. These must all support your objective. So the questions to ask are whether you want to simply enhance the image of the business, provide technical information, help close the sale, or educate your prospects while cutting the number of calls. You decide.