Use videos and podcasts wherever you can
Written by Chris Barling
Tuesday, 13 September 2011 00:00
Podcasts are great for passing on tips, getting customers to say how they benefited from your product, or interviewing industry figureheads. As they are longer than videos be sure to make them entertaining and not too dry or salesy. Video is good for showing products in use and can help tremendously in the decision to buy, so don’t disappoint your customers.