Advertise on Facebook
Written by Chris Barling
Thursday, 08 September 2011 00:00
The most likely route for producing results on social networks is to advertise on them. Facebook advertising allows pay per click or pay per impression. You make a bid, and can select on demographics that include age, sex, education, relationship status, location and interests.
You can include image in your advert as well as text. One case study gives an instance where Facebook advertising cost only 1.5% of the revenue generated, but that’s likely to be the best possible. With their phenomenal growth, it’s worth experimenting with advertising with them, then rapidly ramping spending if the results justify it.