Provide service

Written by Chris Barling
Tuesday, 06 September 2011 00:00

Although we are principally looking at social networking as a marketing channel, it has another benefit. If you monitor for any mention of your company, you will find queries, and also be able to pick up service issues before they are broadcast too widely and become a big problem within your company.

Helping with enquiries and problems boosts the perceptions of your brand, or service. The key is to remember the connected nature of social networks, recommendations prove to be the best type of sales lead and social networks can act like a megaphone for both praise and condemnation.

 

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