Listen before you talk
Written by Chris Barling
Tuesday, 30 August 2011 00:00
Once you have found your customers sit back and listen. Social networking is renowned for its real time opinions, use this to your advantage and use search engines to find people talking about you or your company.
Unplug your keyboard and gather as much intelligence as you can, it’s often a fascinating insight. Even better take it a step further and listen for your competitor’s name, or search keywords that relate to your products or services. Never give up on listening, things are always changing and social networks can help to keep you ahead of the competition.