Find your customers
Written by Chris Barling
Friday, 26 August 2011 00:00
The first thing any business needs to do is research. No doubt you already know, but social networking can use up a huge amount of time. Researching the medium takes substantial effort, so make sure it’s concentrated in the right place. Check your demographics and find out if your customers use social networks. If so, which ones? Chances are they are on Facebook, but don’t forget LinkedIn, Twitter or FriendFeed. Next time you’re speaking with a customer, ask what they use.