Go with the flow
Written by Chris Barling
Thursday, 25 August 2011 00:00
Obviously social network sites give users the ability to communicate with each other and share information, but they also enable users to find like-minded thinkers. In contrast to traditional communication tools, it’s much easier to expand your network with relevant people, or communities based on mutual interests. These communities have brought much more power to individuals. It potentially heralds a major shift from company to consumer. The market you operate in, and maybe your company are going to be the subject of discussion, so it’s good to be involved.