Make it easy to read

ecommerce top tips 1There are many email clients used to read emails. Check that your email is readable in as many as you can. The message here is that while a little work will reap major reward, the more environments you check, the more response that you will get. So make sure that your email can easily be read on the current crop of email readers and in the display sizes that are most prevalent.

This changes regularly as new trends emerge, and it is worth enquiring about this regularly. At the time of writing, it’s worth considering how your email will display on a PC, Mac, Netbook, iPhone, iPad and on the free email services such as Yahoo, Gmail and Hotmail. Also consider varying from HTML to text to see what impact that this has.

 

Download the full version of the free ebook for Selling Successfully Online which includes over 300 top tips.