Don't over-communicate
Written by Chris Barling
Thursday, 11 August 2011 01:00
Sending either emails or a newsletter too frequently is counterproductive. If the perception you leave is that you are only interested in force-feeding more product, you will train your customers and prospects to ignore you, delete your emails, opt out or place you on a spam list. I myself experienced this from one store that sent me special offers every week after I bought. It was very irritating and I have never shopped there again.