Get your email opened - the day of week and time of day
Written by Chris Barling
Wednesday, 10 August 2011 00:00
Perhaps surprisingly, the day of the week and time of day has a material impact on the probability that your email is opened. This is probably because when a person opens their inbox and finds a big backlog of emails, they are more likely to delete emails without opening them. So get your message into inboxes at the optimum time – experiment to find out when that is for your market. Experience suggests that this will vary by country.