Get your email opened - the sender
Written by Chris Barling
Monday, 08 August 2011 00:00
Once your email has got through, the challenge is ensuring that your email is not deleted immediately by the target. Pay attention to the sender field as it is one of two pieces of information that the recipient will use to decide whether to open the email. It may be that putting your company name in will work best, or possibly just your first name. Results will depend on your target market and experimenting is well worth the effort.