Avoid spam filters

ecommerce top tips 1Even after an email has arrived at a valid address, it can still be regarded as spam by the individual’s own email application. The rules on spam filtering are constantly changing as the spammers try to avoid the rules and the suppliers try to catch them. For instance, putting ’Free’ in the subject line or body of the email is a fair bet for getting filtered out. One good technique is to send some emails to friends, particularly if you haven’t emailed that particular email address before, and see what gets filtered and what gets through. This is also good for checking what the email looks like.

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