Written by Chris Barling
Thursday, 04 August 2011 00:00
Use a third party specialist or else you may get your server or domain black-listed. If you use your normal site or ecommerce service for sending email then ask the following questions: does your supplier screen their customers to make sure they are not spamming as you will get tarred with the same brush if you are on the same server; does your supplier have good working relationships with other ISPs; what procedures do they have to resolve delivery problems? Make sure that they obey the Sender Policy Framework (SPF).
Remember that sending emails to invalid addresses will cause ISPs to flag you as a spammer – then none of their customers will hear from you again. If a domain that previously was good at receiving your email suddenly shows many email addresses as non-existent, then suspect you have been black-listed. However, note that 100% success suggests your emails are being discarded. Get in touch with the technical contacts at the domain to find out what is happening. Get the recipients who have not received your email shot to complain if possible. Slow down the email sending speed. Perform a deliverability audit – is the stuff actually getting through?
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